This brand was created for the love of slow fashion and the need to do something on my own. The idea came to me whilst standing in a huge completely empty second hand market in Bali, and I just couldn't let all of these amazing pieces go to waste. My idea is that second hand should be for everyone, not just the people who have an interest in a circular economy and recycling, but for the people who doesn't share that interest as well. If we're going to save this world from dying, everyone needs to feel like they are included and have great recycled options, not just the environmentalists.
The brand was created in the spring of 2018, and has only grown since then with shoppers all over the world. I'm a 22 year old girl from Sweden running this business all on my own, and I'm learning along the way how to run a brand with hundreds of customers every month. From customer care, to creating my own collections and to building a website, it's a lot, but I couldn't be happier.